In this post, I am not
going to give the traditional route of various standard complex tools available
but rather show you a few simple yet powerful tricks that work to improve your
efficiency:
Yesware: Next time you want to
know who opened your email, when was it opened, where was it opened? Look no
more. This powerful tool will take care of all of this and give your powerful
analytics to measure as well. I use this very effectively to know when to
follow up and to whom. To top it up, you can even set up reminders to follow up
if you have not heard up from your prospective customer/anyone. You all know,
reaching out to your prospect at the right time is heck important to close a
sale. A must have if you are targeting a lot of people and want to make the
impact you looking for.
Note: The paid version
has a whole bunch of powerful features to make you look really sexy.
Rapportive: Next time you need to
find out an email address and want to know a little more about the prospect to
send a personalized email and not sound cold, be sure to check out the
Rapportive extension and this excel file to find anyone’s email
address.
Rapportive extension
gives you a brief about the person available from his social profiles including
LinkedIn by just having their email address (even if you aren’t connected to
the person). The excel file will allow you to have a number of possible email
address by just knowing someone’s first and last name. Then, you put those
email addresses one by one in your compose window and if the email address is
valid, the rapportive extension will show you their social profiles. It’s just
a brilliant way to find out anyone’s email address in a whiff. So, now crib no
more about not having anyone’s email id to reach out to and just shoot your way
into your prospects inbox. Happy mailing.
Boomerang: Another brilliant tool that I love. Are you the kind of person
who has a thousand eureka moments a day and want to shoot out an email
immediately (even if it may not be the correct time to send the mail, given
that the chances of the other person opening the mail is low)? Well, then you
are no different, there are millions of them with the same problem. Now, this
is where Boomerang comes in, use this tool to create the message with the
eureka idea that just popped and schedule the mail for a date and time you deem
will make the most impact. The icing on cake is “Remind me” feature, if you
want to follow up with the person after sometime in case you do not hear from
him then use this feature to get a reminder to follow up. That’s it. No more
getting lost in the maze of emails.
LinkedIn Groups: A kickass method to message a Linkedin user if you are not
connected to him. This is one of the lesser known yet powerful tricks to get in
touch with someone. Let me tell you now on how to do it: A) Assumption, you are
not able to connect with the prospect B) Do not have any common connects to ask
for reference. To connect with your prospect, the first thing you need to check
is the groups you are associated with. Join the groups he is in blindly. Go to
the group and then click on members tab. You will be surprised to see that you
are allowed to message the member even if you are not connected to them. Cool,
right? Happy sane spamming.
These are small yet
extremely powerful tools to take your sales and marketing process to the next
notch and make you fall in love all over again. There are few more powerful
tools for growth hacking but these are a good starting point. These have
personally done wonders for me and I would recommend all to use it and more.
source: rediff.com
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